NATIVE CHANGE
Naming a Guru
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Company Naming
From advisor to firm
Elodie Asselin was a successful leadership coach and trainer and wanted to grow her brand into a consulting firm.
The source of the name
We worked with Elodie to understand her unique strengths and offerings while we also assessed the other key coaching firms in the market, and the names they had used. We created a long list of names and then shortlisted them based on our naming criteria.
Native change
We developed the name ‘Native Change’ which embodies Elodie’s style of working closely and seamlessly with her clients while guiding them through their processes of transformation.