Georgina founded Untapped with the belief that so many companies are sitting on huge potential that can be realised through deconstructing their business issues, tapping into consumer and customer opportunities and bringing them to life through inspiring creativity.
She built her career at Vivaldi Partners Group, a prestigious brand strategy consulting firm that’s behind much of the literature on brand strategy today. While based in New York and London, she developed brand strategies, led consumer insights research and articulated innovation strategies for clients in the US, Europe and China.
Georgina moved to Hong Kong in 2010 where she worked at DDB, a leading global advertising agency, as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. There she developed the brand’s positioning for the region, defined and rolled out its digital strategy and developed its marketing and communication plans.
Her sector experience spans consumer goods, energy, automotive, luxury, retail and financial services with clients such as American Express, Davidoff, Deloitte, EDF, ExxonMobil, Hyundai, Jose Cuervo, PepsiCo and Tatler.
Originally South African, Georgina grew up in Spain and holds an MBA from ESADE, one of the world’s top business schools.
Email her for coffee: firstname.lastname@example.org