Georgina de Rocquigny

Georgina de Rocquigny


Brands are born from art, science, consumer fascination and cultural curiousity. 

Our globally dispersed and culturally diverse leaders are constantly asking the big questions to shape brands that matter. 


Led by the founder, Georgina de Rocquigny, Untapped is a decentralised brand agency that brings together the strongest strategy and creative talent to answer the challenges facing brands.

Georgina founded Untapped with the belief that so many companies are sitting on huge potential that can be realised through deconstructing their business issues, tapping into consumer and customer opportunities and bringing them to life through inspiring creativity.

She built her career at Vivaldi Partners Group, a prestigious brand strategy consulting firm that’s behind much of the literature on brand strategy today. While based in New York and London, she developed brand strategies, led consumer insights research and articulated innovation strategies for clients in the US, Europe and China.

Georgina moved to Hong Kong in 2010 where she worked at DDB, a leading global advertising agency, as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. There she developed the brand’s positioning for the region, defined and rolled out its digital strategy and developed its marketing and communication plans.

Her sector experience spans consumer goods, energy, automotive, luxury, retail and financial services with clients such as American Express, Deloitte, Decathlon, ExxonMobil, Hyundai, PepsiCo and Tatler.
Originally South African, Georgina grew up in Spain and holds an MBA from ESADE, one of the world’s top business schools. She speaks English, French and Spanish.

Email her for coffee:



See her publication in Asian Entrepreneur

See her citation in "What's Your Problem?" a management book endorsed by Google's Eric Schmidt and  included in Malcolm Gladwell's "Next Big Idea Club".  


Erich Joachimsthaler

Founder and CEO Vivaldi Partners Group

After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does...