Made For Daydreams
Oravida Foods Group wanted to target the growing thick and creamy yogurt segment in China with their New Zealand Yogurt. We conducted category and consumer research and leveraged the product's attributes around its guilt-free indulgence benefits, the New Zealand pastures it comes from and its thick and creamy texture to develop the brand positioning - "Made For Daydreams".
Picture a Daydream
Building on the "Made for Daydreams" direction, we developed the visual identity for the brand and engaged illustrator, Bjorn Run Lie to bring the brand to life. We then developed the packaging and worked with the manufacturers to make the execution flawless.
With our brand positioning and packaging complete, the dreamy world of Oravida New Zealand Yogurt was born, showing fantastical imagery that frees your mind to wander. The Oravida team has successfully launched it yogurt on TMall and in high end supermarkets in Tier 1 cities.
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