A team of martial arts fitness gurus came to us to create the driving idea for their gym, Hybrid. We explored MMA and fitness trends, the lifestyles of professionals and residents near Central Hong Kong and the strengths of the Hybrid MMA team. Armed with our insights, we defined the brand around 'helping people of all levels transform their lives'.
High Performance Lifestyle
We defined the gym as a lifestyle were you work out better and smarter with innovative training programs and state of the art facilities amongst a community of fun filled MMA warriors, personal trainers and fitness gurus who live by the shared values of respect, kindness and discipline.
We created the key communications messages for the brand, designed its visual identity, guided the interior design and created the marketing collateral and social media launch posts for the launch.
See the branding at Hybrid MMA Instagram