The Quest for Perfection
As affluent consumers around the world look for ever more precious and unique forms of self expression, highly skilled jewellery makers have an important role to play. We were tasked by the team at ultra high end jewllery firm, Forms, to build their brand positioning, visual identity, photography guidelines and digital experience.
High Design Expression
We conducted in-depth consumer research, executive interviews and analyzed competitor and category trends to define the target group and unique brand positioning for the firm - high design expression, grounded in a fiercely creative archetype with a rebellious underpinning.
Creating the Brand Experience
We defined the brand pillars around scarcity, works of patience, openness and curiosity and then developed the visual identity, marketing plan, social media plan, photography guidelines and the digital experience for the brand.
See the branding and digital experience at www.forms-hk.com