A New Generation of Relationships
Young couples find meaning in the little things of a shared life, rather than the grand gestures of orchestrated proposals and large weddings. Given this new generation of behavior, we were tasked to create an engagement ring that could play an authentic role in their lives.
Taking the Stress Out of Finding the Ring That Fits
We analysed in-depth interviews with young couples to understand their motivations and feelings around living a shared life and getting married. We found that guys thought buying the ring was much more stressful and complicated than it needed to be. From there, we built the brand proposition around wanting to celebrate your best shared life while taking the stress our of finding the ring that fits.
We defined the personality of the brand as being your wingman helping you with all you need and nothing you don't to get the ring, and developed the brand messaging strategy. We then worked with creative partners and copywriters to develop the visual identity and copy for the brand.
See branding at loopjewelry.com