ORAVIDA WATER

VISUAL IDENTITY

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Logo/
Visual Identity Guidelines

ORAVIDA WATER
ORAVIDA WATER
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The Visual Story

Having developed the brand positioning for Chinese owned, New Zealand operated foods group, Oravida, they then needed a new visual identity to bring it to life

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Design Story Principles

Using the brand's new "Just Be" positioning, we developed a new logo and visual elements that reflect how New Zealand nature brings you a moment of mindfulness

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Brand Guidelines

We created brand guidelines for the logo usage, typography, colour palette and redesign of their TMall, Website and communications materials.  We have also provided the design direction for a new bottle, the new office design and a much anticipated brand centre