ORAVIDA WATER

The Visual Story

Having developed the brand positioning for Chinese owned, New Zealand operated foods group, Oravida, they then needed a new visual identity to bring it to life

Design Story Principles

Using the brand's new "Just Be" positioning that Untapped Branding developed, we designed a new logo and visual elements that reflect how New Zealand nature brings you a moment of mindfulness

Brand Guidelines

We created brand guidelines for the logo usage, typography, colour palette and redesign of their TMall, Website and communications materials.  We have also provided the design direction for a new bottle, the new office design and a much anticipated brand centre