POPETY

LAUNCHING A NEW APP

Brand Positioning /
Communications

A need for disruption

The founders of POPETY wanted to build an app that would disrupt the property market and make buying, renting and selling property easier than ever.

Positioning the app

We worked closely with the POPETY team and spoke to landlords and tenants to understand their most unmet needs and positioned POPETY around the idea of making property management simpler and better for everyone.

Launching the app

We developed the brand positioning from which we developed the website landing page content, elevator pitch and presentation pitch for investors.