Building Preference in a Growing Market
With consumer demand in Asia Pacific growing around insurance products, SCOR Global Life was looking to solidify its position in the market and drive preference for its services amongst the leading insurers in the region.
Defining the Unique Proposition
We conducted in-depth interviews with the SCOR Global Life leadership team in Asia Pacific and facilitated their conversations with the key decision makers at insurance firms to understand what’s important to them, why they choose one reinsurer over an other and what’s uniquely different about SCOR.
Delivering a Differentiated Messaging Strategy
We developed the unique, resonant and ownable messages for SCOR. We conducted a series of customer journey workshops to define what activities and solutions reinsurance customers were looking for across their new business generation journeys. From there we supported the development of the annual marketing plan to drive awareness and preference for SCOR Global Life with current and potential customers.